Here's a truth about property management: automation isn't a passing trend—it's a strategic necessity for all property managers who care about their properties and renters. It’s the key to saving time while unlocking the best experiences for tenants and property owners alike.
Like all customers, renters only care about brands that care about them. Property managers should see automation as more than ticking off a to-do list and more about an avenue to tailor offerings and outreach to the right individual at the right moment and provide them with the right experiences.
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can't find a personalized experience with a brand. In this blog post, we'll explore 3 ways you can harness automation to create tailored experiences that resonate with tenants, property owners, and stakeholders.
Personalized Communication:
Personalized communication is a powerful tool for property managers to enhance the renting experience. Here are some ideas on how property managers can leverage automation to provide customized communication:
- Use automation to send personalized welcome messages to new renters, addressing them by name and expressing excitement for their tenancy.
- Send personalized messages on move-in anniversaries, creating a sense of celebration and acknowledgment.
- Set up automated reminders for important dates, such as lease renewal dates, maintenance checks, or scheduled property inspections using Fortress OS.
- Provide timely notifications for community events or gatherings, fostering a sense of community engagement.
- Automate birthday greetings for renters to make them feel valued.
- Send personalized offers or incentives based on renters' historical data. Fortress provides multi-channel communications, allowing you to meet people across email and text based on their preferences.
Data analysis and customer segmentation
Data can help you identify new growth opportunities, monitor performance, and gain insight into renters' behavior. From here, you can offer customized lease agreements, provide tailored property recommendations, and address renter concerns more effectively. Here's how:
- Begin by collecting data from current and past renters. This can include demographic information, rental history, feedback, and any other relevant data. You can leverage Fortress's real-time lead tracking to understand which leads come from various Internet Listing Services (ILS).
- Use tools and software, including Fortress, to analyze this data and identify patterns and commonalities among your renters. Fortress's capabilities allow you not only to analyze demographic information and rental history but also to pinpoint the effectiveness of different ILS platforms in attracting renters.
- Divide your renter base into distinct groups based on shared characteristics or behaviors such as demographics, rental patterns, and more.
- Once you have segmented your renters, you can tailor your marketing strategies to address each group's unique needs and preferences. For example, you can create targeted advertising campaigns, offer personalized rental recommendations, and provide customized leasing options based on the specific needs of each segment.
Personalize your renter's experience with Fortress Tech
Gain insight into renters' behavior and preferences to tailor your offerings and support to better meet their needs. Book a demo with us to find out more.