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Online applications don’t have to feel overwhelming. Our online application process simplifies the applicant experience with step-by-step guidance, higher completion rates, and built-in compliance that help applicants finish faster while organizations operate more efficiently. From prospect to applicant to resident, the entire end-to-end experience is managed seamlessly within MyFortress, our native resident experience portal.
For too long, online applications resembled running a marathon: endless forms, unclear instructions, and weeks of back-and-forth between applicants and property teams. The result? Many applications are abandoned before they are even finished.
At Fortress OS, we recognized this problem and reimagined the application experience. The goal was not just faster submissions. It was creating a process that works for applicants and property teams alike.
The “Mouth Drop” Moment
In nearly every demo of our application process, people pause when they see this simple but powerful fact:
50% of online applications are completed in a single session.
For teams used to incomplete applications, endless follow-ups, and frustrated applicants, this statistic is almost unbelievable. Historically, the norm has been the opposite: abandoned forms, missing information, and extended timelines that slow operations and create friction for everyone involved.
The difference is design. By rethinking the process with applicants in mind, we dramatically increase completion rates while reducing the administrative work required to process submissions.
The Results Speak for Themselves
Organizations using MyFortress’s application process are seeing measurable improvements:
- 50% of applicants complete their application in a single session, reducing abandoned submissions and follow-up work.
- File errors drop by 75% through standardized processes and automated validation.
- Approval timelines shrink from two weeks to three days, sometimes in less than 24 hours.
- Automated workflows lighten staff workload, increasing applicant satisfaction and reducing pressure on site teams.
- Applicant response times drop from two hours to 12 minutes, keeping processes moving faster.
These improvements do not just make applications faster. They transform the entire experience for applicants and teams, reducing friction, improving accuracy, and creating more efficient operations from start to finish.
Why Applicants Quit
Applicants today are often balancing work, family, and time-sensitive decisions. When faced with long forms, confusing language, or unclear requirements, the process can quickly feel overwhelming.
Every abandoned application represents more than a missed submission. It creates extra work for teams, delays decisions, and slows down operations. Modern application experiences are transforming this by removing barriers, improving engagement, and creating better outcomes for both applicants and property teams.
What Happens When You Simplify
Our application process guides applicants step by step, only asking for what is required when it is needed. Think of it as a digital coach helping them reach the finish line:
- Step-by-step guidance keeps applicants from feeling lost or confused.
- Smart forms eliminate unnecessary or irrelevant questions.
- Built-in compliance and validation ensure property teams can trust the data they receive.
The result is a dramatically smoother experience. Applications get finished faster, reviews become more efficient, and teams spend less time chasing missing information or correcting errors.
Applications Deserve Better
At Fortress OS, our mission is clear. Application processes should not stand in the way of progress. By making it easier for people to apply and for organizations to process submissions, we help create stronger workflows, better experiences, and more successful outcomes for everyone involved.
With MyFortress as the end-to-end resident experience portal, the journey from prospect to resident is seamless, intuitive, and efficient. When people finish their applications, everyone wins.
Applicants deserve better. That’s why we built better.
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