Introducing Leslie AI

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Marketing that leases

How many systems to get one lead? Just one

Your leads and your leasing, in one system.

LIHTC, HUD, RD, PH, HOME and moreSOC 1 & 2 Compliant
Affinity Gardens
Christopher Johnson
Leads
7 active
Configure ColumnsAdd Lead
AllNewContactedTouringNurturing
Items found: 7Hide cold leads
CSV
Lead
Source
Interest
Stage
Last activity
Assigned to
Email
Maya Patel
Website
2BR
New lead
20m ago
Sam Cole
mpatel@email.com
Wesley Chase
Zillow
1BR
Contacted
2h ago
Sam Cole
wchase@email.com
Priya Nair
Referral
3BR
Touring
1h ago
Lee Park
pnair@email.com
Diego Alvarez
Walk-in
2BR
Nurturing
9d ago
Unassigned
dalvarez@email.com
Grace Okoro
Website
1BR
Contacted
3h ago
Dana Reyes
gokoro@email.com
Ethan Brooks
Apartments.com
Studio
New lead
7d ago
Unassigned
ebrooks@email.com
Hana Suzuki
Referral
2BR
Touring
5h ago
Lee Park
hsuzuki@email.com

How Many Systems to Get One Lead

Right now, marketing and leasing live in different tools. That gap is where good leads go to die.

Marketing and Leasing Don't Talk

Campaigns run in one tool. Leasing runs in another. Nobody can say which ad actually filled the unit, so the budget is a guess with a straight face.

Leads Slip Through the Cracks

A prospect fills out a form, then waits. By the time someone spots it in a shared inbox, they've already toured somewhere else.

You Can't See It in Real Time

Occupancy, rent, and leasing activity live in three systems. By the time the numbers line up, the moment to act on them is gone.

Manual Work Eats the Day

Update the listing. Sync availability. Rebuild the report. The same tasks, every week, done by hand, so nobody has time for the actual strategy.

Give Marketing a Strategy

Affinity Gardens
Christopher Johnson
OverviewTaskCalendarLeasing ActivityTraffic SourcesProperty Info
Traffic Sources
Last 30 days
Export CSV
Prospects by Source
New ProspectsConverted to Applicants
Source
New Prospects
Converted to Applicants
Conversion
Website
142
38
27%
Zillow
118
27
23%
Apartments.com
96
21
22%
Rent.com
64
14
22%
Referral
41
19
46%
Walk-in
33
11
33%
Total
494
130
26%
01

Every Lead Source in One View

See which channels actually fill units, from your website to Zillow to a walk-in, so the marketing budget stops being a guess.

02

Follow Up Before They Ghost You

Every prospect gets tracked from the first touch, with a clear stage and last activity, so nobody goes cold in a shared inbox.

See Leasing
03

Applications Move Without the Handoffs

A lead becomes an applicant in the same system, so leasing and compliance work the same file instead of emailing it around.

See Applications
04

List Everywhere, Update Once

Push listings to the sites renters already search, and keep availability in sync so nobody tours a unit that leased last week.

See every integration
05

See Leasing in Real Time

Occupancy, rent, and leasing activity for every property in one live view, so you spot a soft month while there's still time to fix it.

Trusted by operators who actually run affordable housing

Real teams, real portfolios, real results.

“The main difference Fortress has over other providers is that it's very simple to learn — which makes it simple to use, and encourages people to actually stay active in the system.”

Jillian AndersonPresident · Elmington Property Management · Nashville, TN

“Fortress lets us focus on data-driven conversations instead of emotional ones. We've been able to show an increase in occupancy of 8% over the last three months.”

Chris BrooksOperations & Data Analytics Manager · Independent Living · Seattle, WA

“I've worked with multiple property management platforms over 15+ years, and none has been as user-friendly and transparent as Fortress. The data delivery helps me analyze how properties are doing in real time. I highly recommend Fortress.”

VP of Asset Management8,000-unit portfolio

“This is really amazing and so important. Thank you for such an awesome product!”

Bre EriksenCommunity Manager

“Honestly blown away! I didn't come here for a solution to this today — and I'm so happy to have found Fortress.”

Garrett JonesSenior Regional Manager

“Love the streamlined transparency and communication between sites and compliance!”

Devin StortsDirector of Strategic Projects & Partnerships

“I was honestly terrified to apply for affordable housing — I'd never done it before and I'd heard a lot of stories. What I can say is, this was incredibly easy. I understood every question and exactly what I needed to submit. EASY!!”

MyFortress UserAffordable Housing Applicant

“Fantastic changes and upgrades from when I used Fortress just three years ago. Well done!”

Katya WatsonManaging Director

“Wow — MyFortress has amazing capabilities!”

Janet RossethMultifamily Marketing Consultant

“The main difference Fortress has over other providers is that it's very simple to learn — which makes it simple to use, and encourages people to actually stay active in the system.”

Jillian AndersonPresident · Elmington Property Management · Nashville, TN

“Fortress lets us focus on data-driven conversations instead of emotional ones. We've been able to show an increase in occupancy of 8% over the last three months.”

Chris BrooksOperations & Data Analytics Manager · Independent Living · Seattle, WA

“I've worked with multiple property management platforms over 15+ years, and none has been as user-friendly and transparent as Fortress. The data delivery helps me analyze how properties are doing in real time. I highly recommend Fortress.”

VP of Asset Management8,000-unit portfolio

“This is really amazing and so important. Thank you for such an awesome product!”

Bre EriksenCommunity Manager

“Honestly blown away! I didn't come here for a solution to this today — and I'm so happy to have found Fortress.”

Garrett JonesSenior Regional Manager

“Love the streamlined transparency and communication between sites and compliance!”

Devin StortsDirector of Strategic Projects & Partnerships

“I was honestly terrified to apply for affordable housing — I'd never done it before and I'd heard a lot of stories. What I can say is, this was incredibly easy. I understood every question and exactly what I needed to submit. EASY!!”

MyFortress UserAffordable Housing Applicant

“Fantastic changes and upgrades from when I used Fortress just three years ago. Well done!”

Katya WatsonManaging Director

“Wow — MyFortress has amazing capabilities!”

Janet RossethMultifamily Marketing Consultant

Marketing FAQs

What teams ask before they trust one system with their leads.

Contact Us

Does Fortress include marketing and leasing tools?

Yes. Fortress connects lead management, application tracking, and leasing activity in one place, so marketing and leasing finally read from the same record instead of two systems that never agree.

Can Fortress work with HubSpot or other marketing platforms?

Yes. Fortress connects to tools like HubSpot so campaigns, leads, and applicant data move together. Once an applicant is ready to be assigned to a unit, their data flows straight into Fortress. See how integrations work.

How does Fortress help marketing teams make better calls?

You get live dashboards for occupancy, leasing activity, and lead sources. So instead of guessing which channel is working, you can see it and move the budget with a number behind the decision.

Does Fortress handle online applications and applicant management?

Yes. Prospects, applicants, and applications all live in one connected leasing workflow. A lead you paid to get becomes an applicant in the same system, with no re-typing. See how applications work.

Can Fortress automate marketing and leasing busywork?

Yes. Fortress handles the repetitive parts, like updating listings, syncing availability, and follow-up reminders, so your team spends less time on manual updates and more time on the strategy that actually fills units.

Does Fortress support ILS integrations?

Yes. Fortress connects to Internet Listing Services like Apartments.com, Rent.com, and Zillow, so your listings reach the sites renters already search and your availability stays in sync. See how integrations work.

The post-it-everywhere era is over.

Let’s make marketing smarter.

LIHTC, HUD, RD, PH, HOME and moreSOC 1 & 2 Compliant