Kansas Housing Conference · Aug 24–26, 2026

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Marketing that leases

How many systems to get one lead? Just one

Your leads and your leasing, in one system.

LIHTC, HUD, RD, PH, HOME and moreSOC 1 & 2 Compliant
Affinity Gardens
Christopher Johnson
Leads
7 active
Configure ColumnsAdd Lead
AllNewContactedTouringNurturing
Items found: 7Hide cold leads
CSV
Lead
Source
Interest
Stage
Last activity
Assigned to
Email
Maya Patel
Website
2BR
New lead
20m ago
Sam Cole
mpatel@email.com
Wesley Chase
Zillow
1BR
Contacted
2h ago
Sam Cole
wchase@email.com
Priya Nair
Referral
3BR
Touring
1h ago
Lee Park
pnair@email.com
Diego Alvarez
Walk-in
2BR
Nurturing
9d ago
Unassigned
dalvarez@email.com
Grace Okoro
Website
1BR
Contacted
3h ago
Dana Reyes
gokoro@email.com
Ethan Brooks
Apartments.com
Studio
New lead
7d ago
Unassigned
ebrooks@email.com
Hana Suzuki
Referral
2BR
Touring
5h ago
Lee Park
hsuzuki@email.com

How Many Systems to Get One Lead

Right now, marketing and leasing live in different tools. That gap is where good leads go to die.

Marketing and Leasing Don't Talk

Campaigns run in one tool. Leasing runs in another. Nobody can say which ad actually filled the unit, so the budget is a guess with a straight face.

Leads Slip Through the Cracks

A prospect fills out a form, then waits. By the time someone spots it in a shared inbox, they've already toured somewhere else.

You Can't See It in Real Time

Occupancy, rent, and leasing activity live in three systems. By the time the numbers line up, the moment to act on them is gone.

Manual Work Eats the Day

Update the listing. Sync availability. Rebuild the report. The same tasks, every week, done by hand, so nobody has time for the actual strategy.

Give Marketing a Strategy

Affinity Gardens
Christopher Johnson
OverviewTaskCalendarLeasing ActivityTraffic SourcesProperty Info
Traffic Sources
Last 30 days
Export CSV
Prospects by Source
New ProspectsConverted to Applicants
Source
New Prospects
Converted to Applicants
Conversion
Website
142
38
27%
Zillow
118
27
23%
Apartments.com
96
21
22%
Rent.com
64
14
22%
Referral
41
19
46%
Walk-in
33
11
33%
Total
494
130
26%
01

Every Lead Source in One View

See which channels actually fill units, from your website to Zillow to a walk-in, so the marketing budget stops being a guess.

02

Follow Up Before They Ghost You

03

Applications Move Without the Handoffs

04

List Everywhere, Update Once

05

See Leasing in Real Time

Trusted by operators who actually run affordable housing

Real teams, real portfolios, real results.

The main difference Fortress has over other providers is that it's very simple to learn — which makes it simple to use, and encourages people to actually stay active in the system.

Jillian AndersonPresident · Elmington Property Management · Nashville, TN

Fortress lets us focus on data-driven conversations instead of emotional ones. We've been able to show an increase in occupancy of 8% over the last three months.

Chris BrooksOperations & Data Analytics Manager · Independent Living · Seattle, WA

I've worked with multiple property management platforms over 15+ years, and none has been as user-friendly and transparent as Fortress. The data delivery helps me analyze how properties are doing in real time. I highly recommend Fortress.

VP of Asset Management8,000-unit portfolio

This is really amazing and so important. Thank you for such an awesome product!

Bre EriksenCommunity Manager

Honestly blown away! I didn't come here for a solution to this today — and I'm so happy to have found Fortress.

Garrett JonesSenior Regional Manager

Love the streamlined transparency and communication between sites and compliance!

Devin StortsDirector of Strategic Projects & Partnerships

I was honestly terrified to apply for affordable housing — I'd never done it before and I'd heard a lot of stories. What I can say is, this was incredibly easy. I understood every question and exactly what I needed to submit. EASY!!

MyFortress UserAffordable Housing Applicant

Fantastic changes and upgrades from when I used Fortress just three years ago. Well done!

Katya WatsonManaging Director

Wow — MyFortress has amazing capabilities!

Janet RossethMultifamily Marketing Consultant

The main difference Fortress has over other providers is that it's very simple to learn — which makes it simple to use, and encourages people to actually stay active in the system.

Jillian AndersonPresident · Elmington Property Management · Nashville, TN

Fortress lets us focus on data-driven conversations instead of emotional ones. We've been able to show an increase in occupancy of 8% over the last three months.

Chris BrooksOperations & Data Analytics Manager · Independent Living · Seattle, WA

I've worked with multiple property management platforms over 15+ years, and none has been as user-friendly and transparent as Fortress. The data delivery helps me analyze how properties are doing in real time. I highly recommend Fortress.

VP of Asset Management8,000-unit portfolio

This is really amazing and so important. Thank you for such an awesome product!

Bre EriksenCommunity Manager

Honestly blown away! I didn't come here for a solution to this today — and I'm so happy to have found Fortress.

Garrett JonesSenior Regional Manager

Love the streamlined transparency and communication between sites and compliance!

Devin StortsDirector of Strategic Projects & Partnerships

I was honestly terrified to apply for affordable housing — I'd never done it before and I'd heard a lot of stories. What I can say is, this was incredibly easy. I understood every question and exactly what I needed to submit. EASY!!

MyFortress UserAffordable Housing Applicant

Fantastic changes and upgrades from when I used Fortress just three years ago. Well done!

Katya WatsonManaging Director

Wow — MyFortress has amazing capabilities!

Janet RossethMultifamily Marketing Consultant

Marketing FAQs

What teams ask before they trust one system with their leads.

Contact Us

The post-it-everywhere era is over.

Let’s make marketing smarter.

LIHTC, HUD, RD, PH, HOME and moreSOC 1 & 2 Compliant