Sign in to Fortress OSIntegration Partner · Marketing/ILS
Zillow + Fortress OS
Advertise your units on Zillow, HotPads, Trulia and Realtor.com from one listing feed.
Updated · 3 min read
What is the Zillow + Fortress OS integration?
Zillow runs the most-visited real estate website in the United States. For rentals, a listing you publish reaches Zillow, HotPads and Trulia, and multifamily listings also syndicate to Realtor.com. Renters searching any of those sites see your availability without you posting to each one.
Key takeaways
One listing reaches Zillow, HotPads and Trulia, with Realtor.com added for multifamily.
Zillow's real-time listing API updates availability close to the moment it changes.
Renters start their search here, so the listing works as top-of-funnel advertising.
How does Zillow work with Fortress OS?
Fortress OS sits underneath your stack as the operating layer. When something changes in Zillow, Fortress picks it up and pushes it to the other systems that care. No double entry. No end-of-month reconciling. No spreadsheets stitching things together.
What data flows between the two?
The exact fields depend on the marketing/ils use case. The goal is simple: both systems show the same truth. Records, statuses, and key events stay in sync. Your team is not the human glue between them.
Who handles the setup?
Our integrations team handles documentation exchange, API keys, and end-to-end testing. Most Zillow connections go live in a few weeks. You can request a setup any time.
Why should you connect Zillow to Fortress OS?
Renters open Zillow before they open your website. Advertising where the search starts puts your units in front of people already looking in your submarket, and a feed keeps the availability they see honest.
What changes once you connect Zillow?
Same marketing/ils tool. Different day-to-day for your team.
| Daily task | Without the integration | With Fortress OS + Zillow |
|---|---|---|
| Keeping records in sync | Copy-paste between tabs, hope you got the numbers right. | Records match across both systems on their own. |
| End-of-month reconciling | Spreadsheet exports, manual cleanup, late nights. | Numbers already line up. Close the month, go home. |
| Onboarding new properties | Manual setup in Zillow and every other system. | Fortress provisions the connection so new sites pick it up. |
| Answering “what’s the truth?” | Open three tabs, compare, guess which one is current. | One source of truth, kept fresh by Fortress. |
Tags
- Zillow
- Zillow integration
- Marketing/ILS
- Fortress OS
- integration
- property management software
- affordable housing
Frequently asked questions
Quick answers about how Zillow and Fortress OS work together. Don't see your question? Ask us →
Which sites does a Zillow rental listing reach?
Zillow, HotPads and Trulia. Zillow also syndicates multifamily listings to Realtor.com, so one listing covers four rental audiences.
How current is the availability on a Zillow listing?
Zillow offers a real-time listing API, so a feed can update availability close to the moment a unit leases or comes back on the market.
Do we need our own Zillow Rentals account?
Yes. Your advertising agreement and spend stay with Zillow. The connection to Fortress OS is part of Fortress.