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Fortress Smart Price gives daily, per-unit pricing recommendations inside Fortress OS. Every suggestion comes with a clear explanation of the data behind it. You set the occupancy goal, review the recommendation, and approve the price. No black box. No guessing. Just pricing you can actually stand behind.
Key takeaways
Smart Price delivers daily, per-unit price recommendations built on each property's own supply and demand data.
Every recommendation includes the reasoning behind it, so pricing calls are based on real, readable data.
You set property-specific goals like 95% occupancy in 60 days, and Smart Price drives toward them daily.
When a suggested price differs from the current one, the unit moves to Waiting for Approval so you review it first.
New data retrains the model every day, so each recommendation gets sharper as the dataset grows.
Amid price-fixing lawsuits and FBI investigations, rent pricing is a concern on every owner and operator’s mind.
Offices have been raided, two multifamily companies have admitted to artificially inflating rental prices using revenue management software, and some institutional investors are ceasing all electronic pricing solutions. The focus on HOW we are making pricing decisions has become incredibly important.
Fortress OS’s Smart Price feature prioritizes the HOW by creating transparency at every level. In our guide to Fortress Smart Price, you’ll discover how it helps you attract residents and maximize revenue… while keeping you free of legal trouble!
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Let’s start with what it isn’t. Most “revenue management” solutions were built with outdated technology. Smart Price is not. Smart Price uses the same algorithms used by Google Ads to predict performance and by medical researchers to sequence DNA… AKA not some tech that was around before iPhones.
This means we can use direct supply and demand data to recommend the price that will maximize rent prices for available units while achieving occupancy goals and remaining fair and attractive to residents. Our custom models are built on a per-property basis which means you can test different price points and see the impact on applicant volume by floor plan.
Genuinely intelligent price suggestions
Fortress’s Smart Price provides daily price recommendations in Fortress OS with extreme transparency.
The model allows you to set property-specific objectives, e.g., 95% occupancy in 60 days, resulting in daily pricing recommendations for each available unit to drive you to that goal.
New data is received daily to continually train the machine learning model to make better recommendations than the day before.
Explaining the WHY
We explain the “why” behind every single price recommendation, allowing you to make decisions based on real, understandable data.
Our daily email notifications contain granular, detailed information to support every price recommendation. And when the suggested price differs from the current price, the status will revert to “Waiting for Approval” to prompt you to check it out, review the recommendations and make a quick, informed decision.
Want to price your units smartly? Find out more about Fortress Smart Price in our whitepaper.
Built by operators, for operators. Posts under this byline are written and reviewed by the team.
Frequently asked questions
Quick answers to what people ask about this topic. Still curious? Talk to our team.
Contact UsWhat is Fortress Smart Price?
Fortress Smart Price is a rental pricing feature inside Fortress OS. It delivers daily price recommendations for each available unit using direct supply and demand data built per property. The goal is to recommend prices that maximize rent while hitting your occupancy targets and staying fair to residents.
How does Smart Price make rental pricing transparent?
Smart Price explains the reasoning behind every price recommendation. Daily email notifications include the granular data supporting each suggested price. That means you make decisions based on real, understandable information instead of accepting a number from a system that never tells you why.
Do I have to accept every price recommendation automatically?
No. When a suggested price differs from the current price, the unit status moves to Waiting for Approval. That prompts you to review the recommendation and make an informed call before any price change goes live.
Can I set my own occupancy and revenue goals in Smart Price?
Yes. Smart Price lets you set property-specific objectives, such as 95% occupancy in 60 days. The model then produces daily pricing recommendations for each available unit to push toward that goal.
How does Smart Price decide on a price?
Smart Price uses direct supply and demand data with custom models built per property. New data arrives daily to keep retraining the machine learning model, so recommendations improve over time. You can also test different price points and see the impact on applicant volume by floor plan.
Is Smart Price the same as older revenue management software?
No. Most older revenue management tools were built on outdated technology and give you a number without much explanation. Smart Price uses modern algorithms and puts transparency first, explaining the why behind each recommendation so owners and operators can defend their pricing decisions.
Related resources
Online Leasing Software
Move applications, approvals, and leases online so pricing and leasing stay connected.
Applications and Resident Portal
Give applicants a faster online application that ties back to your priced units.
Fortress Core Platform
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