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Fortress OS 2-Way Texting puts resident conversations inside your property management platform. Each property gets its own number. Your team sends and replies without switching apps. No scattered group chats. No buried email threads. Just direct, organized communication tied to the right unit and lease.
Key takeaways
Most people prefer text. A 2024 study found over 70% of consumers opted in to receive business SMS that year.
Each property gets its own dedicated number, so residents feel like they have a direct line to your team.
Personalized messages matter. Over 76% of people report frustration when a business treats them like a generic contact.
Resident communication should live where your work lives, tied to the right unit, lease, and work order.
A resident text about a repair can become a work order in the same system, with no app-switching required.
There’s one thing that can make the difference between a great place to live and an average one… And it’s not a long-forgotten welcome hamper full of toiletries and snacks.
It’s great communication. But here at Fortress, just like every property manager reading this, we know how hard that can be to achieve at scale.
That’s why, in this article, we look at a strategy that helps you efficiently relay key information and supports your residents to flag issues before they escalate. We also look at how you can integrate these communications processes into your day-to-day workflows using a leading PMO with a revolutionary 2-Way Texting system (guess what, it’s us!).
The future is here*
*In fact, it’s actually been around since 1992. But now you can use it to power your property management business.
That’s right, it’s texting. People want to receive information in a way that’s convenient and in a format that never gets lost in a busy inbox. In fact, one recent study shows that over 70% of people opted to receive SMS messages from businesses in 2024.
To give your residents a place to provide feedback, raise concerns, and give key updates, you need to have a seamless SMS solution. And that’s where Fortress 2-Way Texting comes in.
Right from within your property management operating system, you can initiate and respond to conversations. Meanwhile, your residents can text a number assigned to each individual one of your properties. This helps them feel like they have a direct line to resolve potential issues.
And you? What will you do with all the spare time you have when you don’t have to navigate between a million different email chains and WhatsApp groups? We explore that later in the article.
The badass power of personalization
The power of 2-Way Texting is that it can provide not only a more personal but also a more personalized way of communicating with guests. And with recent research showing that over 76% of people report a sense of frustration at not getting a personal experience from a business, this is a key way to attract and retain residents.
With a solution that links directly with key details about your residents, you can time your messages perfectly… Send message reminders of lease renewals, for example, or chase a late rent payment in a more considerate way than an automated message. Create a personalized experience at move-in and continue to check in in a way that makes your residents feel seen and supported.
The best part?
If you implement this communication strategy, your life as a property manager is about to get a whole lot easier.
2-Way Texting is part of the complete Fortress OS that handles lead management, rent roll, and work orders. That means you can save time by using the same solution to:
Track and message potential leads as you move them through the sales funnel then schedule move-ins in the same solution in seconds.
Flag key rent roll and move-in details automatically to save time managing communications.
Create a work order immediately after receiving a message from a resident about a property issue.
Ready to see this magic in real time? Book a demo.
Frequently asked questions
Quick answers to what people ask about this topic. Still curious? Talk to our team.
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