Implementing New Technology: Lessons In Change Management And Leadership

Software rollouts fail when nobody plans them. Before you switch tools, pick one person to own the process, set a real timeline, and get every leader bought in before the contract is signed. Name the pain points your team feels today, then choose the software that fixes them. Buy-in first, tool second.
Key takeaways
Adoption is the real risk. Paying for software means nothing if your team never actually uses it.
Assign one clear owner for the rollout, set firm deadlines, and schedule check-ins after launch.
Get leadership buy-in before the switch. Bring sales, ops, and support into the decision early.
Name the pain points your team has today, then pick software that solves those exact problems.
New tech shifts company culture. Explain the why so hesitant staff understand what is changing and why it matters.
While at dinner with a fellow proptech firm a few weeks ago, one of their team members said, “We have clients paying for our product, but they haven’t invested the time to implement and use it.”
This article originally appeared on Forbes.com.
Adoption is an issue. Any change, from a new product implementation to an update in an existing product, can cause a lapse in adoption. How do we all—as providers and users of technology—ensure successful implementations and long-term adoption?
To answer that question, we will need to address three key areas prior to rolling out and updating technology.
Change Management Plans For Implementation And Feature Enhancements
Implementing new software or feature enhancements can be a big lift for any company. Before beginning a transition, it is helpful to ask your team a few questions.
- Who is going to run point on this implementation?
- Does that person need support/have enough time?
- How long is this going to take?
- What is our plan for training and roll-out?
- How often are we going to check in post-roll-out?
- What do we describe as success post-implementation?
A strong implementation with well-thought-out leaders, plans, deadlines, follow-ups and measurements for success can lead to immense team support and immediate adoption.
If the setup feels muddled, employee unease is likely warranted, and you may be stuck in a contract with software that no one wants to use.
When I set out to build our property management software, onboarding, transitioning and training were huge pain points we wanted to solve. For other software companies out there, I think there is a real opportunity to enhance onboarding procedures, as it marks the beginning of a new relationship with a client. Our goal is for the client experience to be positive—from engaging with our sales team to onboarding to daily use.
Leadership Buy-In For Increased Adoption
According to the most recent State of Software Happiness Report 2019 from G2, more than half of the over 1,600 people surveyed said they are unhappy with the software tools they are using at work. A quarter of those surveyed said they would consider leaving their position due to “mismatched” software.
In my experience, prior to introducing new software, it is important for every member of the leadership team to be bought into the value of the new software and the why behind the change or addition. A great place to start is creating a task force with the impacted department leaders. They should have a grasp on what team members in their department—the daily users—need and want. This task force should identify pain points currently experienced with the tools or processes in place and then seek out solutions that solve those problems.
Examples of these pain points.
- Too many systems. Employees may be logging into dozens of tools each day and entering redundant information if the systems do not integrate well (or at all).
- Difficult to use software that is either missing important functionality or simply dated and behind the times.
- Lagging systems that create a loss of time for your team.
Case in point—we recently made the switch from Salesforce to HubSpot. While our marketing team was passionate about the switch from the start, our sales team was hesitant. By bringing sales (and operations and customer service) into the process, identifying pain points they were currently experiencing in other systems and then having everyone involved in the entire process, from initial conversations to demos, we were able to address the needs and wants of all involved and receive buy-in from everyone.
Technology And The Company DNA
A change in technology, whether it be implementing a new product or updated features, has the ability to impact a company’s “DNA.” There will always be a few laggard employees, but you can shift the overall perspective in favor of the change by ensuring that everyone understands the goals and reasons behind the switch from the start.
After all, if buy-in and setup have been properly addressed, the software should alleviate pain points, not create them. Emphasize communication between those who readily accepted the transition with those who may remain hesitant. The focus should always be on the software’s ability to initiate progress and forward-thinking within the company.
Regardless of the software being introduced, a smooth transition is only guaranteed when you have created a clear, structured, thought-out implementation and change management plan, ensured leadership understanding and buy-in, assessed the pain points of all employees and thoroughly assessed how the innovative technology will impact a company’s DNA. In a world of rising resignations and inflation, taking these steps prior to implementation is worth the effort to make your investment a valuable one, keep employees happy, keep efficiency up and keep costs down.
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Fortress Property Management Software was built by veteran property managers to deliver a remarkably easy to use interface, real-time insights and best-in-class customer support. Learn more about Fortress from the articles below:
- Fortress: Built by Property Managers, for Property Managers
- How Property Managers Save an Hour or More Each Day With Fortress
- Fortress: Real-time Insights, Not Stale Reports
- GlobeSt.com Names Kerri Davis a Women of Influence
- How Can Fortress Help Manage Your Affordable Housing Units?
Or schedule a demo with our team below and see Fortress in action:
· Founder & CEO
Scaled a Nashville affordable housing operation, couldn't find a system built for it, so she built one.
Frequently asked questions
Quick answers to what people ask about this topic. Still curious? Talk to our team.
Contact UsWhy do teams stop using software they already paid for?
Teams abandon paid software when nobody plans the rollout. A purchase does not equal adoption. Without a clear owner, a training plan, defined deadlines, and follow-ups after launch, employees fall back on old habits. The real risk is getting locked into a contract for software no one wants to use.
What questions should I ask before rolling out new property management software?
Ask who will lead the implementation and whether that person has enough time and support. Ask how long it will take, what the training plan looks like, how often you will check in after launch, and how you will define success. Answering these before you start leads to faster adoption and stronger team support.
How do I get my team to adopt new technology?
Get leadership buy-in before you switch. Build a task force with the department leaders whose teams use the tool daily. Have them name the pain points in your current process, then choose software that fixes those exact problems. When everyone understands the why behind the change, adoption goes up and resistance drops.
What are common pain points that push teams to switch software?
Three common ones: too many systems, where staff log into multiple tools and re-enter the same data because nothing connects. Difficult or dated software that is missing key functions. And slow systems that waste your team's time every day. Naming these pain points first helps you pick a replacement that actually solves them.
How does new software affect company culture?
A technology change can shift how a team operates at a core level. There will always be a few holdouts, but you can move the overall view in favor of the change when everyone understands the goals and reasons behind it. If buy-in and setup are handled well, the software removes pain points rather than creating new ones.
How long does a software implementation take?
It depends on the tool and your team, so set a clear timeline upfront and assign one owner to run the process. A strong rollout with defined leaders, deadlines, and follow-ups drives faster adoption. With Fortress, the team runs a clean data migration for you, which shortens the gap between buying and using the system.
Related resources
Fortress Core Platform
See the affordable housing operating system built to centralize work and speed up adoption.
Custom Integrations
Connect Fortress to your existing tools so teams skip double entry and disconnected systems.
Elmington Case Study
How a real operator rolled out Fortress and got their team using it daily.


