Sign in to Fortress OSWhy One PropTech Founder Thinks It's Time to Rethink Property Management
Most property management teams run on too many tools and too many repeat tasks. Fortress founder Kerri Davis says the fix is simple: automate what repeats, centralize your data, and stop pretending a pile of single-purpose apps is a real system. Cut the busywork. Let managers do the actual work.
Key takeaways
Property management is overdue for a rethink because repeatable tasks and broken workflows slow teams down every single day.
Automation works best where inefficiencies already live, like a triggered text to a resident right after a maintenance job closes.
Centralizing data and workflows helps managers make sharper calls and improve ROI across a full portfolio.
Onboarding dozens of single-problem tools creates poor integration and redundant work. That is not a system.
Fortress sees the future of management as flexible and nimble, where managers do specialized work instead of generalist busywork.
GlobeSt.com interviewed our Founder & CEO about her upcoming presentation
“We need to acknowledge and start using today’s technology,” Kerri Davis, CEO of Fortress, tells GlobeSt exclusively ahead of our Multifamily Conference in Los Angeles next month. “Where inefficiencies, repeatable tasks, and workflows exist, automation can thrive…There is no time like the present to future-proof your business.”
Davis says owners and operators are “still figuring out their tech ecosystems,” with many companies onboarding dozens of solutions that purport to solve a single problem. That can lead to poor integration between solutions and redundancy among tasks. She’ll lead a highly anticipated session on Monday, October 24 at the event where she’ll share ways to streamline property and portfolio data to make insightful decisions and — perhaps most importantly — to improve ROI. The proptech founder says she’ll also draw on various use cases and discuss how types of automation ranging from Prompted/Triggered to Business Process/Workflow to AI can help everyone from on-site managers to regional property managers be more efficient, accurate and data-driven.
“As a fast example, an auto-generated text message is a form of prompted automation. Where owners could implement this type of automation is with maintenance feedback,” Davis says. “Owners and operators can get immediate insight by having a text sent to a resident after the maintenance technician marks a job as closed. The resident can review the work and flag if more attention is needed, providing a nice client touch point and way to prompt feedback.”
Davis launched Fortress with automation and centralization at the forefront. She says that automating redundant and repeatable work, and creating centralized, focused workflows, you can pay less people more money to do a better job – whether that means less on-site support, more centralized teams, or dispatched pods of leasing agents.
“We think the future of property management is flexible, nimble and customizable,” she says. “Regardless of the path you choose, you will need a software that allows you to be creative. Property management is a tough job. Today’s managers are tasked with everything from community relations to collections to vendor management. Our vision is for management professionals to do more specialized work versus being a generalist.”
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Fortress Property Management Software was built by veteran property managers to deliver a remarkably easy to use interface, real-time insights and best-in-class customer support. Learn more about Fortress from the articles below:
- Fortress: Built by Property Managers, for Property Managers
- How Property Managers Save an Hour or More Each Day With Fortress
- Fortress: Real-time Insights, Not Stale Reports
- GlobeSt.com Names Kerri Davis a Women of Influence
- How Can Fortress Help Manage Your Affordable Housing Units?
Or schedule a demo with our team below and see Fortress in action:
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Contact UsRelated resources
Smart Maintenance Workflows
Track work orders, status updates, and resident feedback from one connected system.
The Fortress Core Platform
Centralize operations and automate repeat tasks across your whole portfolio.
Connect Your Tools
Link Fortress with the systems your team already uses. No more islands.
Built by operators, for operators. Posts under this byline are written and reviewed by the team.
