Sign in to Fortress OSWhy It's Time To Rethink Property Management And Embrace Technology
The old way burns teams out on repeat paperwork. The fix is straightforward. Automate the tasks that repeat themselves, build specialist teams instead of stretched generalists, and use software that reads your whole portfolio at once. Less busywork. More time for residents.
Key takeaways
Automation removes repeat paperwork from managers' plates so they spend more time building real relationships with residents.
Centralization replaces stretched generalists with specialist teams that do each task better and scale faster as portfolios grow.
Most property management software views one property at a time, so portfolio-wide trends stay hidden from operators who need them.
Good software serves every user type: renters, owners, managers, maintenance staff, and contractors all need to be considered.
Fortress was built by veteran property managers to centralize operations and surface real-time insights across the full portfolio.
Many factors are pushing multifamily owners and operators to rethink property management. From labor shortages to seemingly neverending maintenance requests and everything in between, there’s no shortage of pain points in property management. I’ve scaled a property management company from a few hundred units under management to over 30,000 units. I know firsthand how inefficient and frustrating property management can be, which is why I’m sharing ways we’ve rethought management by embracing automation, centralization and technology.
This article originally appeared on Forbes.com
Automation
Centralization
In the current state of property management, a property manager is a generalist. This person is tasked with doing everything from leasing tours to collections to answering resident questions. In rethinking property management, what if the work was divided up to create specialist units? Specialists will likely be better at their assigned tasks than a generalist, and operators can pay fewer people more money to do a better job. This approach also helped us rapidly scale our property management company.
Technology
The standard for property management software solutions on the market today is to look at each property individually versus a portfolio holistically. So, there’s limited portfolio-wide functionality and business intelligence offered with many of these tools. We encourage operators and software providers to think globally. Being able to see portfolio-wide trends in real time will help operators make faster, more informed decisions without needing to manually review each property’s individual reports.
The standard is also for technology to be really amazing for renters or for owners and managers, with very few being great for all user types. User types include renters, managers, real estate investors, management companies, maintenance professionals, contractors and more. Each group needs to be considered when developing tools for today’s market. Technology companies would be wise to consider all of the parties involved and collaborate with other tools in the market to make the best experience possible for the industry.
By embracing automation, centralization and technology, we see the future of property management having more meaningful work or specialized work resulting in higher paying roles for managers, more transparency for owners and renters and a wholistically improved experience for all users and departments.
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Fortress Property Management Software was built by veteran property managers to deliver a remarkably easy to use interface, real-time insights and best-in-class customer support. Learn more about Fortress from the articles below:
- Fortress: Built by Property Managers, for Property Managers
- How Property Managers Save an Hour or More Each Day With Fortress
- Fortress: Real-time Insights, Not Stale Reports
- GlobeSt.com Names Kerri Davis a Women of Influence
- How Can Fortress Help Manage Your Affordable Housing Units?
Or schedule a demo with our team below and see Fortress in action:
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Leasing Solutions
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· Founder & CEO
Scaled a Nashville affordable housing operation, couldn't find a system built for it, so she built one.
